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Love,
Selina


















Sam Fox Calendar





Informational Typography, Poster
December 2019


The creation of this 36 x 24 in poster is aimed to gather information of the events inside Sam Fox School of Design & Visual Arts and Kemper Art Museum in Fall 2019, and theoretically be sent out to members of the Washington University community. The two sides of the poster (front poster side and back info side) work side by side and are connected by the outlines of large 2019 type in the background. The info side is designed on a grid.




Informational Typography
Poster Design
Branding
Visual identity




︎︎︎ Role: designer
︎︎︎ Dimension: 36 x 24 in




Microtype and details.



After the design of the Sam Fox Calendar posters, I was wondering how the change of material and collateral would impact the design, and how the current design can expand to the territory of branding. Therefore, I extended the project by minimizing the design of the front poster and putting it on products like tote bags. Fall 2019 then becomes an event; this design would act as an event branding as a theme of the semester, and be applied to various other merchandise in echo with the design of the calendar within a complete system.





© 2022 (Selina) Kehuan Wu. All rights Reserved.
Last gardened ︎ August 1, 2022.
Updated works from 2022 coming soon!