Dancing in Utopia
Book/Editorial design, Print
Selina is a
graphic designer,
illustrator,
and
image-maker
based in Chicago.
(Full documentation page coming soon)
This book observes and examines public square dance, a folk pastime among older Chinese people in public squares, through design, research, bilingual writing, interview, survey, and original photography. The book uses public square dance as a lens to gaze into the culture, history, politics and propaganda, as well as gender and aging issues in modern China.
︎︎︎ Role: designer, editor, researcher, writer, translator, photographer
︎︎︎ Dimension: 8.5 x 10 in
This book observes and examines public square dance, a folk pastime among older Chinese people in public squares, through design, research, bilingual writing, interview, survey, and original photography. The book uses public square dance as a lens to gaze into the culture, history, politics and propaganda, as well as gender and aging issues in modern China.
︎︎︎ Role: designer, editor, researcher, writer, translator, photographer
︎︎︎ Dimension: 8.5 x 10 in
Coachella Rebrand
Brand & Identity
(Full case study page coming soon)
A rebrand of the Coachella Valley Music and Arts Festival. A custom geometric grid-based typeface is created as part of the brand's visual identity, stretching in and out responsively like the pulse of music and energetic moving bodies in the music festival. The primary color scheme is adaptive to work with any colored photography. The limited but inclusive color palette evokes primal instincts and pleasures of enjoying music and hints at the inclusivity of Coachella's artists, genres, forms of arts, and cultures.
︎︎︎ Role: designer, researcher
A rebrand of the Coachella Valley Music and Arts Festival. A custom geometric grid-based typeface is created as part of the brand's visual identity, stretching in and out responsively like the pulse of music and energetic moving bodies in the music festival. The primary color scheme is adaptive to work with any colored photography. The limited but inclusive color palette evokes primal instincts and pleasures of enjoying music and hints at the inclusivity of Coachella's artists, genres, forms of arts, and cultures.
︎︎︎ Role: designer, researcher
Editorial design, Print
This editorial design is based on the powerful speech Solitude of Self delivered by the suffrage pioneer Elizabeth Cady Stanton in 1892, a classic argument for why women need to be enfranchised by a Sixteenth Amendment.
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︎︎︎ Role: designer, editor, bookbinder
︎︎︎ Dimension: 7.5 x 6 in
︎︎︎ Fonts In Use
Read more
︎︎︎ Role: designer, editor, bookbinder
︎︎︎ Dimension: 7.5 x 6 in
︎︎︎ Fonts In Use
Brand & Identity, Logo design, Print
An experimental branding project aiming to re-visualize four musical genres through abstract logos.
On an octagonal-circular grid which is shown on the cover of the collateral, each logo or icon is highly abstracted with radially repeated shapes of instruments within the corresponding genre and recall the cadence of the genre's music.
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︎︎︎ Role: designer
︎︎︎ Dimension: 5 x 5 in
On an octagonal-circular grid which is shown on the cover of the collateral, each logo or icon is highly abstracted with radially repeated shapes of instruments within the corresponding genre and recall the cadence of the genre's music.
Read more
︎︎︎ Role: designer
︎︎︎ Dimension: 5 x 5 in
