bombo café
Brand Identity, strategy, motion
Selina is a
graphic designer,
typographer,
and
image-maker
in Providence.
Brand identity (strategy, visual identity, copywriting and illustration) for bombo café, a bomboloni café in Guangzhou, China, opened in Summer 2024. The brand identity brings a fresh, playful touch to its French pastry roots. Drawing from the owner’s Le Cordon Bleu expertise, the design features an elegant wordmark paired with illustrations of a bomboloni character, blending French sophistication with a lighthearted, approachable vibe.
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Dancing in Utopia
Publication/editorial design
This book observes and examines public square dance, a folk pastime among older Chinese people in public squares, through design, research, gathering, interview, survey, and original photography. The book uses public square dance as a journalistic lens to gaze into the culture, history, politics and propaganda, as well as gender and aging issues in modern China.
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RISD Speaker Series Identity
Brand Identity, Motion
For the RISD Graphic Design Speaker Series (Spring 2025), I developed a cohesive visual brand identity that communicates the dynamic and diverse perspectives offered by this year’s distinguished visiting designers.
My responsibilities included creating a distinctive visual brand identity—encompassing typography, color, graphic treatments, and adaptable layouts—across various promotional media. I also produced engaging motion graphics to announce events, introduce guest speakers, and extend the visual identity into dynamic social media assets to enhance audience engagement and visibility.
(Documentation in progress, case study page coming soon.)
My responsibilities included creating a distinctive visual brand identity—encompassing typography, color, graphic treatments, and adaptable layouts—across various promotional media. I also produced engaging motion graphics to announce events, introduce guest speakers, and extend the visual identity into dynamic social media assets to enhance audience engagement and visibility.
(Documentation in progress, case study page coming soon.)
Atlas: Progressive Nostalgia
Publication/editorial design
A chapter contribution to Atlas, the MFA 2025 cohorts‘ collaborative publication that maps out everyone’s own physical, emotional, and spiritual position in situ and ex situ.
With extensive writing and an intimate interview with a friend, this chapter discusses the concept of progressive nostalgia— an emotional state that anticipates feeling nostalgic for moments still unfolding in the present.
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With extensive writing and an intimate interview with a friend, this chapter discusses the concept of progressive nostalgia— an emotional state that anticipates feeling nostalgic for moments still unfolding in the present.
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