Brand identity (strategy, visual identity, copywriting and illustration) for bombo café, a bomboloni café in Guangzhou, China, opened in Summer 2024. The brand identity brings a fresh, playful touch to its French pastry roots. Drawing from the owner’s Le Cordon Bleu expertise, the design features an elegant wordmark paired with illustrations of a bomboloni character, blending French sophistication with a lighthearted, approachable vibe.

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