(Full case study page coming soon)
A rebrand of the Coachella Valley Music and Arts Festival. A custom geometric grid-based typeface is created as part of the brand's visual identity, stretching in and out responsively like the pulse of music and energetic moving bodies in the music festival. The primary color scheme is adaptive to work with any colored photography. The limited but inclusive color palette evokes primal instincts and pleasures of enjoying music and hints at the inclusivity of Coachella's artists, genres, forms of arts, and cultures.
︎︎︎ Role: designer, researcher